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Collateral Materials
Even though we are seeing a lot of information moving from print to web, “collateral materials” still includes a wide variety of printed pieces that can serve several purposes. A well-designed, well-written, appealing print piece with sharp images can serve as a self-mailer, a hand-out at a trade show, an information piece in a take-one rack, and a sample of the client's services to give to potential customers, without having to print different versions.
Brochures, annual reports, newsletters, rack cards, post cards, book marks, and logo stickers are only some of the many means of conveying your message.